

Data-Driven Perspectives for Modern Business
Actionable insights on tech, strategy & sustainability
In-Depth Articles
Monthly Readers
Industry Experts
Who We Are
Founded beside Zürich’s vibrant tech scene, Swissma Insights bridges the gap between raw data and bold decision-making. Each article is grounded in statistical rigour and enriched with the lived experience of our international editorial board.
Our research process runs on a three-tier quality test—Accuracy, Applicability and Accessibility—so readers can transform knowledge into measurable progress the very same day.
- Established: 2019
- Average read time: 7 minutes
- Peer-reviewed publishing workflow

Our Expertise
Business Analytics
Hands-on tutorials covering data visualisation, KPI modelling and dashboard implementation.
Emerging Technologies
Blockchain, AI/ML and edge computing unpacked with real-world use cases.
Sustainable Innovation
Practical frameworks to shrink carbon footprints without stalling growth.
Leadership & Culture
Change-management blueprints and remote-first team dynamics that foster resilience.
Transparent Tech Stack
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Next.js 13 Performance
Static generation and SSR keep pages lightning-fast across the globe.
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Tailwind CSS 3.2.1 Design
Utility-first styling ensures consistent branding with minimal CSS bloat.
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GraphCMS Content
Structured content modelling empowers editors without touching code.
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Algolia Search UX
Sub-100 ms query times for frictionless article discovery.
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Cloudflare CDN Security
Enterprise-grade DDoS protection and HTTP/3 delivery.
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Google Analytics 4 Insights
Privacy-centric KPIs inform our editorial roadmap without intrusive tracking.
All data is served via HTTPS with automated penetration testing every quarter.
Our Sustainability Promise
Green Hosting
Powered entirely by Swiss hydroelectricity.
Annual CO₂e
Independently audited by ClimatePartner.
Paperless Policy
Digital workflows from brief to publication.
Carbon Offset
Funding Gold Standard projects beyond neutrality.
Beyond digital content, our Zürich office champions circular-economy principles—re-furbished hardware, e-bike commutes and regional supply chains keep our footprint lean and local.
Featured Articles



Impactful Case Studies
Helvetic Logistics AG – Centralised KPI Reporting ▼
Challenge: Fragmented KPI reporting across 6 departments.
Solution: Swissma 4-Step Analytics Playbook with Power BI dashboards.
Outcome: 32 % increase in report utilisation, saving 18 hours per week.
Alpine EcoTech – ESG-Aligned Product Iterations ▼
Challenge: Rapid product iterations misaligned with ESG goals.
Solution: Swissma Sustainability Sprint with integrated Life-Cycle Assessment.
Outcome: Carbon footprint reduced by 11 % in the first quarter.
Meet the Team

Lena Kübler
Chief Editor
MSc Data Science, ex-McKinsey analytics lead. Believes stories matter as much as statistics.
LinkedIn →
Diego Fernandez
Head of Sustainability Research
Certified Life-Cycle Analyst with 50+ whitepapers bridging academia and enterprise.
LinkedIn →
Nora Schmid
Tech Columnist
Former Google developer advocate distilling serverless and edge architecture trends.
LinkedIn →What Leaders Say

“Swissma’s deep-dive articles have become essential reading for our leadership stand-ups.”
Markus Eberle, CTO, Alpine Robotics

“The clarity with which they explain complex tech trends is unmatched.”
Jane Okafor, Innovation Strategist, BaselBank

“Our ESG committee references Swissma Insights in nearly every quarterly report.”
André Lutz, Sustainability Officer, HelioChem AG

“Subscribing doubled the depth of our weekly trend briefings without adding noise.”
Sofia Alvarez, VP Strategy, IberiaCloud

“Swissma’s sustainability frameworks helped us win a national eco-innovation grant.”
Lukas Fischer, Co-Founder, GreenShift Software
Get in Touch
Whether you’re seeking partnership opportunities, press materials or a simple chat about the future of data-driven business—our inbox is always open.
- Address: Lagerstrasse 33, 8004 Zürich, Switzerland
- Phone: +41 44 0465711
- Email: [email protected]
- Hours: Mon–Fri 09:00–17:00 CET