Swissma Insights
Snow-capped Alps blended with circuit lines

Data-Driven Perspectives for Modern Business

Actionable insights on tech, strategy & sustainability

120+
In-Depth Articles
45K
Monthly Readers
28
Industry Experts

Who We Are

Founded beside Zürich’s vibrant tech scene, Swissma Insights bridges the gap between raw data and bold decision-making. Each article is grounded in statistical rigour and enriched with the lived experience of our international editorial board.

Our research process runs on a three-tier quality test—Accuracy, Applicability and Accessibility—so readers can transform knowledge into measurable progress the very same day.

  • Established: 2019
  • Average read time: 7 minutes
  • Peer-reviewed publishing workflow
Swissma Insights editors collaborating in Zürich office

Our Expertise

Business Analytics

Hands-on tutorials covering data visualisation, KPI modelling and dashboard implementation.

Emerging Technologies

Blockchain, AI/ML and edge computing unpacked with real-world use cases.

Sustainable Innovation

Practical frameworks to shrink carbon footprints without stalling growth.

Leadership & Culture

Change-management blueprints and remote-first team dynamics that foster resilience.

Transparent Tech Stack

  1. Next.js 13 Performance

    Static generation and SSR keep pages lightning-fast across the globe.

  2. Tailwind CSS 3.2.1 Design

    Utility-first styling ensures consistent branding with minimal CSS bloat.

  3. GraphCMS Content

    Structured content modelling empowers editors without touching code.

  4. Algolia Search UX

    Sub-100 ms query times for frictionless article discovery.

  5. Cloudflare CDN Security

    Enterprise-grade DDoS protection and HTTP/3 delivery.

  6. Google Analytics 4 Insights

    Privacy-centric KPIs inform our editorial roadmap without intrusive tracking.

All data is served via HTTPS with automated penetration testing every quarter.

Our Sustainability Promise

100%

Green Hosting

Powered entirely by Swiss hydroelectricity.

0.27 t

Annual CO₂e

Independently audited by ClimatePartner.

Yes

Paperless Policy

Digital workflows from brief to publication.

125%

Carbon Offset

Funding Gold Standard projects beyond neutrality.

Beyond digital content, our Zürich office champions circular-economy principles—re-furbished hardware, e-bike commutes and regional supply chains keep our footprint lean and local.

Featured Articles

Retail professional analysing zero-party data
Analytics

Decoding Zero-Party Data for Retail Growth

6 min read

Read more →
Superconducting quantum computer laboratory
Emerging Tech

Quantum Computing: Hype vs Practicality in 2024

8 min read

Read more →
Financial executive reviewing net-zero roadmap
Sustainability

Net-Zero Roadmap: A CFO’s Perspective

5 min read

Read more →

Impactful Case Studies

Helvetic Logistics AG – Centralised KPI Reporting

Challenge: Fragmented KPI reporting across 6 departments.

Solution: Swissma 4-Step Analytics Playbook with Power BI dashboards.

Outcome: 32 % increase in report utilisation, saving 18 hours per week.

Alpine EcoTech – ESG-Aligned Product Iterations

Challenge: Rapid product iterations misaligned with ESG goals.

Solution: Swissma Sustainability Sprint with integrated Life-Cycle Assessment.

Outcome: Carbon footprint reduced by 11 % in the first quarter.

Meet the Team

Portrait of Lena Kübler, Chief Editor

Lena Kübler

Chief Editor

MSc Data Science, ex-McKinsey analytics lead. Believes stories matter as much as statistics.

LinkedIn →
Portrait of Diego Fernandez, Head of Sustainability Research

Diego Fernandez

Head of Sustainability Research

Certified Life-Cycle Analyst with 50+ whitepapers bridging academia and enterprise.

LinkedIn →
Portrait of Nora Schmid, Tech Columnist

Nora Schmid

Tech Columnist

Former Google developer advocate distilling serverless and edge architecture trends.

LinkedIn →

What Leaders Say

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Get in Touch

Whether you’re seeking partnership opportunities, press materials or a simple chat about the future of data-driven business—our inbox is always open.

  • Address: Lagerstrasse 33, 8004 Zürich, Switzerland
  • Phone: +41 44 0465711
  • Email: [email protected]
  • Hours: Mon–Fri 09:00–17:00 CET

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